We got some sides put on the trailer. Here is a picture of our equipment before the branding, and this was the truck here which was actually a rebuilding project Ryan was working on. So we said, "Hey, you know, we'll turn around and use it, save some startup costs."
Unfortunately, it couldn't handle the hauling that we were doing. So we ended up getting a bigger, more powerful truck a month or so after we started.
Now, the website's live, and our Google business listing's live. We've got a truck. And calls and email quotes pouring in from the website and Google to the tune of 80 to a hundred calls or requests. So things are busy and going well.
Below is a picture of the truck, the new truck with our trailer. We have branding on the truck and trailer.
Here's a closer look at the trailer. I think it looks sharp. We've got a little QR code on the trailer that people can quickly scan to book a service. So it just gives people an easy way to get in touch. Sometimes, we'll leave our trailer at the job site to increase brand awareness and visibility.
Well, that's enough of the fun fluff there. I want to get into what we did and how implementing it can affect your business.
Okay. So we’ll get into the nitty-gritty of organic online marketing now, including website development, content marketing, and Google business listing. We'll get into some backlinks and some pretty technical SEO.
But first, let's jump right into website building.
"It's crucial that your website tells Google what you do and where you do it."
1. Website Optimization Tips For Ranking And Lead Generation
So for a website, let's take a look at our website.
We have built out a lot of content on our home page and the entire site, which I'll talk about in more detail in a bit, as far as building some authority for your website, for what you do, and where you do it.
As we scroll down our home page, we see what we do, who our customers are, our customer reviews—all of that good stuff.
Now, if you search junk removal in Fredericton right now, keeping in mind that we're running Google ads for some increased traffic, you'll see our Google business listing and that we've got 41 reviews. They are all five-star reviews. Our website shows up pretty much as number one or two in Google for every search you do.
You know, we've got a lovely site here. It's eye-catching, built to make getting in touch with us easy, and well-populated with many informational pages.
I'm going to talk about how we use our website content to improve our rankings in Google now, so take notes.
Your website content is a critical concept for where your business appears in search results because this is where you build authority with Google. We do a page for every single service that we offer. I do many audits for people in various industries, and one of the things I see is that they have minimal content on their pages, which is hurting them.
Let me explain what happens when someone searches online. It's a bit of basic SEO training. Nothing with SEO is rocket science. It's all reasonably straightforward. You've just got to know what to do, do enough, and do it consistently to be effective.
"What you do and where you do it - WYDAWYDI. It's an acronym that we use a lot around here, at Blue Crocus, and I think we're the only ones that have coined that term."
Everything on your website must tell Google where you work, what you do, and whom you serve. For example, when someone is searching for junk removal in their area, Google pulls from the millions of websites and tries to match up the person searching with a website or a service business that does the service they need.
So it's crucial that your website tells Google what you do and where you do it.
To hammer it home, I will refer back to that in everything that I talked about here.
You need to optimize a few things on your website to ensure Google knows exactly what you do and where you do it. You need to optimize your title, tags, and your metadata. If we go to the homepage here, you can see that our favourite types of jobs are junk removal, shed, demolition, construction debris removal, et cetera, and where we do it.
Optimizing Your Metadata For Search
Optimize Your Website With HTags To Improve Ranking
The next thing Google looks at to find out what you do and where you do it is your title or heading tags, starting with your H1 tags on your website. If we hop over to the site here, this is our H1 tag.
We have same-day or next-day quoting and junk removal in Fredericton as H1 tags. So it looks at your website title tag, your metadata, and then it looks at your H1 tags. And then the Google crawlers continue down the page, scanning your content, starting with your H tags for headings, finding out what you do and where you do it. Scanning down our
home page, you can see that it’s obvious what we do and that we do it in Fredericton, New Brunswick.
Next, we list out the different services we do. Each of these services is hyperlinked to take you to their corresponding service pages. These are what we call inbound links. Okay. So once again, this is telling Google and visitors what we do and where we do it.
It's imperative, which is why we have a page for each of the commercial, demolition, and residential services that we do so it's easy for Google (and users) to find.
For example, we have a page built out specifically around
yard waste removal with a YouTube video at the bottom of the page here. We'll get into YouTube marketing and how effective that can be in a bit.
We also have an H1 tag on our contact form. You want your contact form and phone buttons to be visible as soon as you land on the site or page.
If someone jumps on any page, they see our brand, obviously, but they can call us immediately, and they have a quote form where they can enter their contact info, what they need for the job, upload an image, et cetera.
That is vital. You want people to be able to call you right away. You want to make it fast and convenient for them to get in touch with you right away because they've got a need they want to fulfill. They don't want to be searching around to get in touch with you. People aren't lazy necessarily, but we're very conditioned now to have to do the least amount of work possible - the least friction - in terms of the time and effort we have to put in to get to where we're going.
"Having how to connect with you and get what they want front and center and easily accessible will help you convert more people."
Let’s return to website content now.
We talked briefly about all the service pages that we have here. We have some pages that don't show up in the navigation here. So we serve Oromocto, New Maryland. Nackawic, etcetera, and we have pages built out with about a thousand words on each page for each one of those service areas because we want our company and that page to show up when someone's searching in Nackawic. We want that page to show up when someone's searching in Oromocto. So we've dialled in the SEO on those particular pages because everyone talks about your website ranking, but, in reality,
it is each page on your website that is ranking.
Typically, people spend the most time and effort ranking the homepage, but you can, and should, rank other pages. It will often be those other pages that target more niche-specific keywords that rank the highest.
For example, our shed teardowns page ranks in the search at one, which is excellent. Now, shed teardowns is a specific page on our website, and when it comes up in the search, you can see our main domain, but it is this sub-page that is being ranked and hitting that number 1 spot.
Let’s shift gears a bit and talk about how backlinks improve your rankings and increase traffic to your business on and offline.
Backlinking To Increase Ranking And Traffic
Backlinks are when someone in a relevant niche or a relevant area links back to your site.
For example, I've reached out to various people in the area that I know and want to help us with backlinks. I ask them to feature our company
on their site. Here is one of the websites that our company has a branded link on - Square Thunder. In their Friends & Partners section, you can see us as Fredericton's best junk removal and demolition company with our logo and a link that sends visitors to our home page.
As a participant and volunteer, I was able to get our company featured as a sponsor on the Fredericton Marathon website, promotional materials, and merchandise. Our logo appears and a link as the “Official Junk Removal of the Fredericton Marathon.”
"Reaching out to people and getting them to feature you on their sites is a powerful hack for getting authority backlinks for your business website to boost your rankings, increase traffic, and generate quality leads."
Strategic backlinking, like this, is how we're building more trust with Google and, as a result, more people trust our company and connect with us when they need our services. We're building trust in the fact that people find us on sites that are clearly in Fredericton and on respected, authority sites like the Fredericton Marathon. And those trusted businesses and websites link back to Integrity Junk Removal, so it must be a trusted website (and business) by extension. And that's a good thing for you and Google.
You want to be building that awareness and that authority with Google.
Another way you can get backlinks is to reach out to your local suppliers or people you partner with and ask, "Hey, can we write a review of your company about the service you provide us and post it on your site with a link to our website?" This method provides that company with social proof, and you get another authority backlink in the process.
You can also write articles or blogs and publish them on authority sites like Medium, have your business listed on your city website, local news and business websites, and so on. These are usually free to publish on and great for link building.
Another free yet excellent way to increase your search ranking is to have your business listed on Google My Business and show up on the map.
2. Google Business Listing Optimization For Ranking And Traffic
A Google business listing is something every business, especially local businesses, should be leveraging. It's completely free. Google looks for it, and it's the first thing people see in the search. If you haven't completed a business listing with Google, you're missing out on money. I assure you that you're not going to make as much money as you could if you list your business with Google My Business.
Using our Google business listing, we haven't even fully optimized it; I'm going to show you how you can take full advantage of it to boost your authority and ranking.
Although our market is not the most challenging to get into, everything I will show you works for any market. From an SEO perspective, we've included quite a bit of content on our listing, and it's doing quite well.
