Claim Your Contracting Business On Google My Business To Increase Local Traffic
Contractors who claim their business on search engines are more likely to be found and contacted by people in need of their services than those that do not.
According to recent surveys, 46% of all Google searches feature a local intent and 88% of customers will call or visit a business within 24-hours of making a search from a mobile device. So it stands to reason that contractors are leaving local business and growth on the table if they haven’t claimed their business on search engines.
While social media is a powerful way to raise awareness and increase engagement, search engines are 10 times more effective at driving local traffic to your business. Therefore, claiming your business on Google and other search engines is the easiest and fastest way to make sure your contracting or service business is found and it’s completely free.
What Are The Benefits Of Google My Business For Contractors?
Google is the largest search engine. Having your contracting business listed on Google My Business virtually guarantees you customers and traffic.
- Having your contracting or service business listed on Google My Business and Google Maps enables customers in need of your services to easily reach you.
- Google My Business is the only one that you can post videos to. And it’s totally free!
In light of the fact that videos are extremely effective for increasing engagement and lead generation, adding before and after videos, promotional videos, customer testimonials, and informational videos, to your Google My Business listing will instantly increase your reach and ranking. - Customers are able to post reviews about their experiences with your contracting or service business directly on your listing. Having unsolicited, positive, reviews builds authority and trust like nothing else.
Ultimately, those positive reviews will increase traffic and sales, all while improving your ranking.
Unfortunately, many contractors and service providers are not taking full advantage of Google’s benefits for local SEO simply because they haven’t claimed their business.
Here’s how.
Claim Your Contracting Business On Google My Business
To claim your business, go to Google My Business and sign up. There you will search for your business name. If it comes up you will then be shown all the information they have on your business and be able to edit and update your profile.
If your company doesn’t appear in the search results, you will be guided, step-by-step, on adding your local business and pinning your location on the map. The entire process will take about 30 minutes. I have put together a video for you here.
Once your listing is complete, make it stand out with images and videos. Additionally, including any promotions, specials, or new services to your Google My Business listing is a great way to attract customers.
Claiming Your Contracting Business Listing Is Good For Business
When it comes to growth and expanding your reach locally, claiming your contracting or service business on Google and other search engines has the highest return on investment of any marketing efforts.
Remember to review and update your listing information regularly, so you don’t alienate customers by providing incorrect information.
If you find the process of claiming your business intimidating, or simply do not have the time, we’ll gladly complete the whole process for you and maintain it so you consistently rank high on local searches. Talk to us today.
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lewis@bluecrocus.ca