By Lewis Vandervalk
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09 Sep, 2020
A business’ brand is their most important asset. It is what connects you with your customers and is used to identify your business. How your local contracting business looks, sounds, and acts directly impacts how you’re perceived and received by current and prospective customers. For this reason, maintaining a uniform voice and message in all your content and interactions is key. In the same way local contractors and service providers must present an unchanging persona, what is shared, how much, and when also needs to be consistent. Your audience will come to expect you to provide them with particular kinds of posts during prime times for them.