Sharing Trending, Viral Content Can Hurt Local Contractors

While staying true to your brand when responding to customer reviews, blogging, communicating through messaging and email is easy, it can be tempting to grab onto trending and viral content on social media. Although that may increase engagement and awareness for your local contracting company, if it isn’t ‘on brand’ or sensitive to your audience, it will be detrimental. 

Therefore, consistency matters, especially on social media, and here’s why. 

6 Reasons Why Consistency On Social Media Matters For Local Contractors

1. Improves local SEO And Ranking

Consistently providing content related to your business and valuable to your target audience on social media provides search engines with more links to index which increases your ranking. 

By the same token, your target audience will engage with your posts through liking, commenting, and sharing which provides a great user experience, increases the times your local contracting or service business appears online, and improves your ranking on both social media and search engines.

2. Builds Trust

By regularly sharing content that is relevant to both your contracting or service business and your audience during peak times, will prove you reliable and dependable. As a result, you will be the ones they call. 

3. Increases Engagement

Consistently providing valuable content and replying to comments demonstrates that you are caring and approachable. In time, your target audience will look for your content and eagerly engage. Additionally, they will share your brand with others which will increase engagement further. 

4. Increases Brand Awareness

Engaging content gets shared. By extension, posts that require interaction, like polls, surveys, and questions are engaged with and shared even more. 

Further, by boosting your posts, you expand your reach. Ultimately, your local contracting or service business becomes a household name. 

5. Makes Your Contracting Business Relatable and Personable

As long as your content reflects your values and voice, sharing your brand’s story, experiences, local news, events, humor, and viral content puts a human face to your contracting business. 

Moreover, encourage your crew to post under your brand about who they are, on-the-job antics (obviously make sure you read your crew before letting them loose on this one), before and after images and videos, and what they love about working for your contracting company. Doing so will create meaningful connections with your target audience. 

6. Increases Traffic To Your Local Contracting or Service Business

With more than 80% of people engaging on social media, it’s the most effective way to make your local business known. By its very nature, social media is powerful for building relationships with your target audience. When your audience has a personal connection to your brand, they will contact you first when they need the services you provide. Further, 30% of them will contact you directly through your social media channels. 

In addition to raising brand awareness through social media, placing persuasive CTAs and lead magnets on your business page generates even more traffic to your business. 

In fact, advertising your local business on social media is extremely affordable with an excellent ROI. 

Local Contractors Must Consistently Market On Social Media For Business Success

Social media is the most effective way to promote your local contracting or service business. Consequently, if you aren’t consistently engaging with your target audience where and when they spend most of their time online, you are missing out on countless traffic and revenue generating opportunities. 

More than ever before, people buy from those they trust, share values with, and have connected with personally. And social media is all about connecting and relationship building. In order to maximize the power of social media for business, local contractors and service providers must strategically post and engage with consistency.